The evolution of digital technologies and trends have disrupted all areas of business. iGaming is one of the largest markets and early adaptors of digital transformation. It is also one of the fastest-growing markets. According to recent records, the iGaming market generated over $75 billion or 69% of all global gaming revenues and is likely to hit $100 billion by the end of 2020. As a result, it gives iGaming operators numerous opportunities for success.
On the other hand, we see player expectations significantly rising and more and more operators entering the market. Hence, iGaming businesses need to have well-planned business strategies and better management to survive in this highly competitive arena.
If you are intending to start an iGaming business from the ground up or planning to take your offline game online, you will need the support of a trusted iGaming solution provider. This blog will take you through the characteristics and features of a reliable iGaming solution provider that will help your business succeed.
Features of an experienced iGaming Solution Provider
An intelligent, high-quality iGaming software will secure and strengthen your business and help in meeting customer expectations, thereby boosting the ROI. While choosing an iGaming solution provider for your online game, look for the following features.
Scalable and Robust iGaming Platform
The iGaming provider must offer a flexible and robust platform to set up your online game. This platform will be the base of all your operations. It will manage your business processes and store all the user data. The provider must be able to analyse your business requirements in detail and set up a solution that fits your needs. Irrespective of whether it is a white label or turnkey solution, the iGaming platform must have all the basic necessary features.
Variety of Gaming and Betting Solutions
Once your iGaming platform is in place, your solution provider must be able to include a wide variety of games in it. Top iGaming solution providers offer an array of betting solutions and cutting-edge gaming solutions to meet market trends. Based on your players’ interests, add top-quality games and comprehensive solutions such as Casino, Live Casino, VR Casino, Sportsbook, skill games, etc. to your iGaming platform. Make sure your iGaming solution meets your player expectations and ensures an enjoyable user experience.
Customer Engagement and CRM Tools
Quality of customer service and customer engagement are important aspects that determine the success of your business. Hence, having a sturdy customer relationship management process in place is an inevitable part for your iGaming business. CRM platforms help you interact with your players and understand their needs better. It keeps your customers engaged by giving them offers in the form of bonuses, jackpots, and exciting prices. AI and ML-driven tools provide your existing customers with what they want, retain uninterested players, and refine player segmentation for the targeted market.
Risk Management and Anti-Fraud System
Online gaming includes sensitive player information such as their payment details and personal information, which is prone to security attacks. Moreover, fraudsters and cheaters are predominant in this industry. It is therefore vital to protect your iGaming business from online fraudulent activities. Choose an iGaming provider that offers a high-quality, AI and ML-powered risk management system, which will instantly detect and prevent any unusual activities.
Customer Support
Round the clock customer support is another must-have feature for an iGaming software provider. For your iGaming business to be successful, your iGaming solution must support multiple payment and language options and provide prompt response to customer queries. A trustworthy iGaming solution provider offers an enjoyable gaming experience, improves player lifetime value, and boosts brand loyalty.
Conclusion
Are you an iGaming business looking to partner with a suitable iGaming solution provider? Gateway Digital is a professional game development service provider having extensive experience in the iGaming industry. We develop intelligent iGaming platforms using emerging technologies such as Blockchain, AR/VR, Virtual Currencies and Artificial Intelligence. Our expert solutions include Sports Betting Solutions, Poker, Video Poker, Roulette, Blackjack, 3D Slots, iGaming with BOTS and Online Casinos. To know more about us, visit www.thegatewaydigital.com or write to us at hello@thegatewaydigital.com.
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