The changes that the digital era brings to the automotive industry are inevitable. Car dealers no longer have people knocking on their doors to learn about their cars. The customers are much more informed and certain about their choices and options, when they enter a showroom to purchase a car. They look up features and specifications, the pricing structure, the make, models and color options of the particular vehicle, and would also read reviews online.
With the demand for a convenience-driven experience increasing, automotive dealers need to adopt new-age business models, methods and tools to stay afloat in the disrupted automotive ecosystem. As a car dealer, you need to offer better, tailored experiences for your customers.
Your well-researched customers need prompt offers and responses to their queries. They are on the lookout for a dealer that understands their needs and preferences well, like a real buddy would, and create a best-fit personalized experience for them.
A dealership management solution does just that!
It is a perfect combination of information, IT tooling and digital processes, that includes features of customer relationship management (CRM), sales tracking, pre and post-sales monitoring and reporting, inventory management, dealer tracking, appointment scheduling, insurance and commission calculators, etc. This centralized system captures the customer information, creates customer and service portfolios and enables auto dealers to create targeted, personalized digital experiences for their customers.
Take a look at the benefits it would bring to your dealership business:
· Real-time sales inputs enable transparency in sales forecasting
· 360° customer behavior analysis
· Better customer insights with real-time analytics
· A centralized system for stock visibility and inventories at various dealership locations
· Better monitoring and business decision-making using past data
· Increase in revenue and customer retention
· Improved efficiency and performance
How we can help?
Gateway Digital, along with AutoFacets focuses on supporting car dealers with best-of-breed dealer management solutions. We help dealers to provide a seamless digital experience to their customers and meet their changing expectations. To implement digital dealership solutions and to boost the efficiency of your business processes, get in touch with us at digital@gatewaydigital.se.
